The dealership has moved from Redditch to a larger site in nearby Alcester and becomes the only business in England and Wales to offer the full range of Keestrack crushing and screening equipment.
The event saw new and existing customers invited to visit Warwick Ward’s midlands facilities and view their extended product range.
Demand
Ashley Ward, managing director at Warwick Ward, said the relocation would allow the family-owned company to deal with an increased demand.
He said: “Redditch was no longer big enough to service the next five years, we needed a bigger facility. The new location gives us much more office space, much bigger workshops and storage facilities.”
Mr Ward believes the new range from Keestrack will fill a gap in Warwick Ward’s services and build on the strong relationships the business has with its customers and the brands it offers.
He remarked: “What we didn’t have was a product offering in the crushing and screening sector, so this was a natural progression for us.
“We want to be a one stop shop so customers don’t have to go anywhere else.”
Offering
Keestrack will join CASE, Terex Ecotec and Ecohog on Warwick Ward’s growing list of brands.
The company is celebrating its 50th anniversary next year, having grown into what it believes to be one of the largest stockists and suppliers of waste recycling and earth moving equipment in Europe.
Mr Ward said the company’s history meant it had a wealth of experience across all sectors, including the waste equipment sector.
He added: “What we have been lucky to do is grow and develop with our partnerships. The service that Warwick Ward can offer to support brands is pivotal to our success.”
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