 Awareness: (left to right) Teachers Ruth Preston and Geoff Beckett with pupil Fraser Gough from Sheffield's Westbourne School with Midland Mainline's Debbie Mather launch the new Momentum initiative |
As part of its “Momentum” initiative, which also looks at other important social issues, the company is engaging with 20 secondary schools in Derby, Leicester, Sheffield and Nottingham.
A spokesman for the company told letsrecycle.com the campaign formed part of Midland Mainline’s corporate social responsibility work to help improve the communities served by its rail services.
The education programme includes teaching resources, practical activities and visual aids with materials written by educational specialists and teachers. Support is provided for teachers at participating schools on an ongoing basis and course content is tailored to meet each individual school’s needs.
The company said it had purposefully focussed the campaign on a relatively small number of schools to “engage with the teachers and students at a deeper level”.
Paul Bunting, Midland Mainline’s managing director said: “The project provides us with the perfect opportunity to get involved in the communities that we serve by engaging young people on subjects that are important to us all.”
Other issues within the Momentum programme are disability awareness and nutrition.
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