The South London-based company is now looking to develop links with councils and other sources of waste tyres to acquire the material it needs to manufacture the range, after acquiring the assets, name and patents for them when the Dunweedin company entered liquidation earlier this year.
The Dunweedin range had previously been manufactured under licence by Cheshire-based IT recycler SITR since 2008 (see letsrecycle.com story), but is now being produced, using 20mm crumb from shredded tyres, at a site in London.
Envirolay has been established by Paul Foster, who has 20 years' experience in the waste sector and is managing director of an established South London waste management company.
Speaking to letsrecycle.com about the new venture, Mr Foster explained that tyres had “always been an issue” since they were banned from landfill in 2006, and he believed acquiring the range represented a “good opportunity”.
He added that Envirolay was already “up-and-running” producing the Dunweedin range.
The benefits of the manufacturing process used to recycle shredded tyres into the Dunweedin range were highlighted by Mr Foster.
He explained that it involved “taking a fundamentally cheap material which gets sold for £50 a tonne but we add our process, which removes steel and fibre and grades the material to a very high specification.”
Mr Foster added that, by buying the product name and rights, Envirolay had kept the Dunweedin brand alive, adding that: “We're obviously looking to push it forward that Dunweedin is a product rather than a company.”
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