First launched in October 2020, the Take Charge campaign urged the public to “join the fight against zombie batteries” (see letsrecycle.com story).
For the fourth campaign, the ESA has launched “a new range of ghoulish graphics” to warn the public of the dangers of ‘zombie batteries’ this spooky season”.
The ESA explained that on average, there is at least one battery-related fire incident a day due to batteries being discarded improperly. It also notes that this trend is on the rise, coinciding with the growing prevalence of high-powered batteries in a wide range of consumer electronic devices including laptops, phones and vapes.
The campaign’s primary goal is to encourage consumers to “recycle batteries responsibly” while also raising awareness about the potential hazards associated with the improper disposal of batteries, particularly lithium-ion ones.
Graphics
The graphics are readily available for download on the campaign’s website. The ESA is urging all concerned organisations to access and share these assets through their respective communication channels during the Halloween period.
Accompanying these graphics is a Supporter Guide that includes suggested social media post content for use alongside the visuals, as well as additional guidance and messaging related to this critical issue. The campaign website also offers a selection of year-round, general campaign assets available for download and use at your discretion.
In addition to the Halloween-themed resources, the Take Charge website now boasts an enhanced and more accurate battery recycling point locator tool. This valuable tool is generously provided by Material Focus and the Recycle Your Electricals campaign, enhancing the mission to promote responsible battery recycling.
Campaigns
The ESA joins Material Focus, funded by the WEEE compliance fee, in trying to raise awareness about battery fires in the waste sector.
In July, Material Focus in collaboration with the National Fire Chiefs Council, unveiled a new public safety film titled “Stop Battery Fires” to address the rising concern of fires caused by batteries in the waste and recycling system (see letsrecycle.com story).
To find out more about battery safety, visit the Fire prevention & Control conference , taking place on 15 November, to book your ticket please click here.
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