This comes after Ocado Retail joined as the first sponsor in August (see letsrecycle.com story). Next year will see the event return for the third time, this time with a focus on the theme of ‘Win. Don’t Bin’.
The event, organised by WRAP’s brand Love Food Hate Waste, is set to run from 6-12 March 2023. WRAP said the food waste behaviour change campaign aims to demonstrate how using up all the food citizens buy saves time and money.
According to the charity, next year’s week is “underpinned by robust research and behavioural science which have informed the approach”.
WRAP explained that the campaign aims to increase citizens’ confidence in using up leftovers by promoting a range of skills that can easily be adopted. These involve appropriately storing, labelling and reheating leftovers.
Partners
Commenting on the retailers joining the initiative, Catherine David, director of collaboration and change at WRAP, said: “WRAP is delighted to welcome Kenwood, Lidl and Panasonic to help support Food Waste Action Week’s aim to cut household food waste and fight the climate crisis.”
She added that reducing food waste in the home was even more important with the rising cost of living creating budgetary pressures. According to WRAP’s research, wasting food costs the average UK family more than £700 a year.
Sammy Dell from Panasonic commented: “Our sponsorship will see us raise awareness for the cause, as we share helpful tips with consumers on how they can minimise their household food waste, starting with changing habits in the kitchen. We look forward to seeing the campaign unfold.”
And, Jane Perry from Kenwood added: “This is a key step in Kenwood’s aim to make food consumption more sustainable, an ambition shared with everyone at Love Food Hate Waste.”
WRAP has released a Partner Pack to help partners plan how to get involved, which can be downloaded here. This includes governments, local authorities, manufacturers, brands, retailers, the hospitality and food service sector and community groups.
This year
This year’s campaign was supported by 80 organisations across 12 countries, the charity noted. The campaign reached over eight million people in the UK, with 55% of them saying they did something about food waste as a result, WRAP added (see letsrecycle.com story).
Subscribe for free