The 2023 campaign is set to focus on the theme of ‘Win. Don’t bin’, highlighting “how valuable food is in our lives, how it unites people and how using up everything we buy saves money, time and the planet”.
WRAP said that the campaign plans to promote a range of skills that can have an impact on reducing food waste at home and prompt citizens to use up leftovers.
WRAP’s campaign Love Food Hate Waste, which is behind the campaign, is set to share simple steps to help, including advice on best practices when it comes to labelling, storage and reheating.
Alongside the environmental benefit of reducing food waste, the financial savings will be highlighted amidst a cost-of-living crisis.
According to WRAP’s estimates, 1.1 million tonnes of food are wasted every year from UK homes because of preparing, cooking, or serving too much. This is said to add up to one quarter of all food, costing people £3.5 billion.
All the household food waste thrown away in the UK amounts to 6.6 million tonnes a year, with this being responsible for nearly 25 million tonnes of CO2 emissions, equivalent to 5.4% of the UK’s territorial emissions, WRAP added.
Catherine David, director of collaboration and change at WRAP, commented: “There has never been a more important time to help households reduce their food waste. With food price inflation at an all-time high, WRAP is excited to be running our third annual FWAW and is looking for partners to step up and help people save money and fight the climate crisis.”
The resources charity will aim to amplify its messages via working with “key partners” such as governments, local authorities, manufacturers, brands and retailers and the hospitality and food service sector.
With Ocado Retail becoming the first confirmed campaign sponsor, WRAP is calling on other businesses to come forward.
This year’s initiative highlighted how food waste feed climate change as it generates CO2 harmful to the climate (see letsrecycle.com story).