But the council isn't done there – this month sees a new bus advert taking to the streets and printed leaflets going into Warwickshire libraries.
” Stopping unwanted junk mail is a pet hate that people can do something about easily, effectively and without cost.“
– Cllr Martin Heatley, Warwickshire CC
The campaign, which has been assisted with funding from WRAP – the Waste and Resources Action Programme – shows residents how to sign up to the Mail Preference Service, which is run by the direct mail industry and allows people to take their names off junk mailing lists.
The leaflets allow residents to sign up to the Mailing Preference Service through a freepost registration form, and also give the addresses of other useful organisations that can help reduce junk mail.
To date 37,301 Warwickshire households have signed up to the scheme, which the county council believes has reduced waste by about 289 tonnes a year – meaning a saving 9,248 of Council Tax money on disposal costs.
Cllr Martin Heatley, Portfolio Holder for Transport, Environment and Rural Affairs, said: “The response we have had to this campaign highlights how strongly residents of Warwickshire feel about receiving junk mail. Stopping unwanted junk mail is a pet hate that people can do something about easily, effectively and without cost.”
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According to the Post Office, the average adult in the UK receives 4kg of unwanted mail each year. If all of Warwickshire's 210,000 households received just one piece of unwanted mail a day, 1,400 tonnes of waste would be generated in a year, costing the county 42,000 in disposal costs.
The county said the Mailing Preference Service can prevent up to 95% of junk mail. To register, residents can write to: Mailing Preference Service, FREEPOST 29 (LON20771), London, W1E 0ZT. Alternatively, residents can register online at: www.mpsonline.org.uk.
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