The IT asset management business, based at the Irongray Business Park in Dumfries, had formerly been known as Sims Lifecycle Services.
Sims’ mobile device recovery business was known as S3 Interactive (S3i) and based at the Clydebank Business Park near Glasgow. Sims acquired the S3i business in 2011.
According to Sims, the merger of the two brands will make it ‘simpler’ for clients to access services and brings it in line with its global IT asset recovery brands, which all operate under the Sims Recycling Solutions name.
Dr Anand Narasimhan, director at Sims Recycling Solutions, commented: “As part of our continuous improvement we identified an opportunity to strengthen our UK service offerings to our customers by unifying our ITAD, mobility and recycling services under the one global Sims Recycling Solutions brand. Combining these three brands into one supports our broader focus to offer an all-encompassing service for global IT asset disposition.”
Restructure
News of the rebrand comes as Sims prepares to close down a CRT recovery and recycling site based at the former Hoyer site at Ellesmere Port as part of a restructuring of its WEEE operations.
Sims Recycling Solutions was among the market leaders in the waste electrical and electronic equipment (WEEE) field, operating a large proportion of the UK’s WEEE processing capacity, with eight facilities operating in the UK amounting to a total capacity of around 150,000 tonnes per year, roughly 25% of the UKs overall capacity.
However, in 2013 the company was forced to write down the value of its stock by $78 million (50 million) following an internal investigation into activities at two of its WEEE recycling sites in the UK at Newport, South Wales and Long Marston, Warwickshire.
Sims then sought to restructure some of its UK WEEE recycling assets after determining that ‘that certain loss making assets were outside of its long-term interests’ due to legislation and market dynamics (see letsrecycle.com story). These did not include the firm’s IT or mobile device operations or its fridge recycling site at Newport.
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