For many councils, Recycle Week will now fall the week before schools break up for half-term.
First staged in 2004 and organised by the Recycle Now brand, Recycle Week is the UK’s largest annual recycling campaign.
The initiative was originally set to take place from 19-25 September but was postponed by WRAP following the death of Queen Elizabeth II.
Like many other events, Recycle Week was postponed so it would not take place at the same time as the monarch’s state funeral (see letsrecycle.com story).
In a statement, WRAP said: “Following the recent sad news of the passing of Her Majesty Queen Elizabeth II and the subsequent postponement of Recycle Week 2022, we are pleased to announce that Recycle Week 2022 will now be 17– 23 October. We hope you will all still be able to get involved and support the Week.”
‘Let’s Get Real’
The theme of this year’s Recycle Week is ‘Let’s Get Real’ and the initiative aims to challenge perceptions and myths around recycling. It will specifically target contamination, “to improve recycling behaviours.”
Coca-Cola, Danone, Innocent, McDonalds, Ocado, Arla Foods and Natural Source Waters Association are among the companies to sponsor this year’s Recycle Week.
A partner pack to show how individual organisations can take part is available from the WRAP website.
WRAP says Recycle Week 2021 was “the most successful to date”, with more than 29 million digital impressions and 82% of people saying they had changed their behaviour as a result of seeing content from the initiative.