The campaign, which has been funded through the London Recycling Fund, ties in with the national “Recycle Now” campaign, but uses a more localised message: “London, let's recycle more”.
 Mayor Ken Livingstone and Charlie Dimmock at the launch of the new recycling campaign for London (photo: James O Jenkins) |
Launching the campaign this morning, accompanied by TV gardener Charlie Dimmock, Mr Livingstone said: “Londoner's produce 3.4 million tonnes of waste a year. If we are to reach our targets of recycling 25% of our rubbish by 2005, and if we want to live in a capital which is not known for its rubbish problem, then we need to make the choice to recycle.”
The Mayor said that while the national campaign would explain why people should be recycling, the London campaign would show Londoners how to recycle, explaining the full range of services available.
At the moment, three our of four London properties have access to kerbside recycling collections, while half a million households now have access to green waste collections. London recycled just 11% of its household waste in 2002/03.
Mr Livingstone explained: “Recycling services across the capital have improved dramatically, but many people still do not know about them or use them as much as they could.”
Billboards
Large billboards will show adverts promoting the Recycle for London message, along with posters on the London Underground and adverts in 70 local newspapers.
Commenting on the scheme, Ms Dimmock said: “London is a great, vibrant city and we are getting much better at recycling each year – but we have to do more. There are many different things that can be recycled – not just bottles and papers, but clothes, plastics, cans and even shoes.”
For more information about the new London recycling campaign, see the website recycleforlondon.com.
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