Recycling bins have been placed at WH Smith and Tesco stores across the UK, with national recycling campaign Recycle Now aiming to recycle more than 60 million cards this year. Last January the campaign saw UK residents hand over more than 58 million cards for reprocessing.
 Celebrity Gail Porter is the face of this year's Christmas card recycling campaign |
The bins will be set up to take cards from today (January 5) until the end of January at all WH Smith and Tesco stores, with the exception of Tesco Metro and Express outlets.
The campaign has been fronted this year by TV celebrity Gail Porter. Ms Porter told letsrecycle.com: “This is a fantastic time of year for people to get recycling. Everyone is making New Year's resolutions to lose weight or get down the gym, why not start recycling instead? Once people realise how easy it is to recycle and start doing it, they can't stop.”
This year Tesco have supported the scheme through the use of television adverts, which began running at the beginning of January and will be shown until the end of this week.
Collected cards will be delivered to paper reprocessors SCA and Severnside. Money raised by the event will go towards helping the Woodland Trust conserve woods and trees.
Nottinghamshire
Local authorities involved with the campaign agree to hand any recycling credits earned through the recycling of Christmas cards over to the Trust. Recycling credits are collected by Nottinghamshire county council, on behalf of the Trust, from other local authorities.
According to Ioan Reed-Aspley, corporate communications officer at the Trust, work with Recycle Now and the retailers helps on two fronts.
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He said: “The money raised through the recycling credits is great for helping us maintain over 1,000 woods. But working with well-known organisations is great for raising our profile as well.”
The Woodland Trust has been running the campaign for the last eight years, this year marks the fifth time that WH Smith and Tesco have been involved with the event. This year marks Recycle Now's second year of involvement with the scheme.
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