 Jennie Price speaking at this year's Awards for Excellence in Recycling and Waste Management |
Mrs Price is to become the first female chief executive of Sport England, the government and lottery-funded body that aims to boost participation in sports, in April 2007.
Having led the national “Recycle Now” campaign, which has claimed to have turned five million people into “committed recyclers” in England over the last two years, she will turn her experience towards raising the number of people involved in sports by two million before the London Olympics in 2012.
The management board of the Banbury-based recycling market development and awareness organisation has begun a recruitment process for Mrs Price's successor.
“Strategic leadership”
Vic Cocker, WRAP's chairman, said: “I would like to congratulate Jennie on this new appointment and we wish her every success in this important and challenging new role.
“Jennie has provided the strategic leadership and vision to put WRAP’s resource efficiency work firmly on the national environmental agenda and to fulfil the requirements of a wide range of stakeholders. During the past three years, we have seen a steep increase in the UK’s recycling performance and the level of public engagement, and her energy and commitment to the sector will be missed,” Mr Cocker added.
”Her energy and commitment to the sector will be missed.“
– Vic Cocker, WRAP
Sport England chairman Derek Mapp said of his new chief executive: “Jennie brings to the job both extensive senior management experience in the private and public sectors and a terrific track record of working on a Government programme and exceeding challenging targets.”
Mrs Price said: “I am delighted to be joining Sport England as I know how important sport is in the lives of so many people. I have always been passionate about football. This goes right back to my childhood days on the terraces with my father, who had a trial for Wolverhampton Wanderers in the late 1940s. I still watch Wolves play whenever I can.”
Achievements
As the founding chief executive of WRAP, Mrs Price has taken the organisation from an annual budget of 20 million to over 80 million since its origins in the year 2000, with a staff numbering more than 200.
She has taken the organisation through two business plans, achieving 88% of its landfill diversion targets in the last business plan, 2004 to 2006 (see letsrecycle.com story).
Mrs Price made the opening address at this year's Awards for Excellence in Recycling and Waste Management in October, in which she stated her belief that a “revolution” was now underway in waste management.
A barrister by training with 20 years spent in the construction industry before arriving at WRAP, while more recently Mrs Price has also been a member of the Joint DTI/Defra Environmental Innovations Advisory Group and has played a leading role in the Government's Sustainable Procurement Task Force chaired by Sir Neville Simms.
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Mrs Price's work with WRAP has already touched on the Olympics, with the organisation actively pursuing construction firms involved in the project to cut the waste they produce (see letsrecycle.com story).
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