The campaign, titled Own Your Impact, launched in mid-May 2022 and will run until March 2023. It will aim to make residents aware of the impact of their behaviour around recycling and waste on the planet.
The campaign will focus on food waste reduction, reduction of contamination in dry mixed recycling, reduction of overall waste and recycling of items such as textiles, small electricals, garden waste and others.
It will use a combination of video and animation to engage residents via multi-channel advertising and social media.
Surrey Environment Partnership chair, Neil Dallen, said: “From greenhouse gases created from wasted food to truckloads of good recycling sent to energy from waste due to contamination, the waste we produce and what we do with it can, collectively, make a big difference to the environment. That’s why I’ll be asking residents to visit the SEP website this year to find out how they can own their impact.”
The campaign points out the environmental as well as financial benefits of reducing food waste. The partnership said that food waste reduction can save a household nearly £750 per year.
Residents can collectively make a big difference by making small behaviour changes, including planning meals, food shopping in advance, storing food correctly and serving the right portion sizes.
SEP offers more guidance on its website.
The SEP is made up of Surrey County Council and the 11 district and borough councils in the county. The district and borough councils are responsible for the collection of Surrey’s municipal waste, while the county council deals with its treatment and disposal.
The SEP said its work has led to all Surrey having collected separated food waste weekly from households since 2012.
It has also helped Surrey councils expand their food waste collection service to more blocks of flats across the county and ran several “successful targeted intervention trials to increase household participation in food waste collection services”.