Going for Green is encouraging local authorities and waste companies to take part in the month which will focus public attention on the need to reduce the amount of waste they produce. The campaign will concentrate on a number of initiatives to promote recycling, composting and the sensible disposal of waste.
One part of the campaign will encourage the public to use a “bag for life” rather than using new carrier bags each time they visit a supermarket. J Sainsbury, Tesco, Marks & Spencer and Waitrose are talking part in the initiative which will see Going for Green publicise the number of plastic carrier bags that could be saved if everyone used a “bag for life”. Tesco currently gives away 40 million carrier bags a week and J Sainsbury 23 million.
Going for Green will carry out a survey at stores before, during and after the campaign to discover its effectiveness.
Ian Cole, of Going for Green, said: “The theme of the month is the reduction of waste. We, as a country, have got to reduce the amount of waste going to landfill. The bag for life scheme concentrates on reducing the amount of plastic sent to landfill and the 123 million carrier bags that are used each week.”
The month will also promote the “Buy Recycled” and “Slim Your Bin” campaigns and will include a “Waste Open Week” where waste operators will open their facilities to the public. A Sue Ryder Care campaign which will encourage people to donate their clothes to charity will also be held along with a number of regional initiatives. A seminar looking at waste reduction is being held on November 1.
The month is being promoted by Going for Green in partnership with British Glass, Community Recycling Network (CRN), Environmental Services Association (ESA), Institute of Wastes Management (IWM), Local Authority Recycling Advisory Committee (LARAC), National Waste Awareness Initiative (NWAI) and Waste Watch.
For further information visit Going for Green's website.
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