The remark came in support of the Waste and Resources Action Programme's decision to provide 2.6 million specifically for London authorities who need to deliver their waste awareness messages more effectively, through the London Recycling Fund.
“London faces particular challenges due to the high population density and the logistical issues involved in providing recycling schemes in a busy urban environment. Partnerships and a consistent approach are critical to the task of increasing recycling in future,” said Jennie Price, chief executive of the Waste and Resources Action Programme.
The funding is part of the local communications fund, a 17m package of support put in place by WRAP to assist local authorities across England to improve the effectiveness of new and expanding recycling schemes over the next two years.
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The specific aim is to increase the number of people recycling and the amount that they recycle by improving communications and public awareness about recycling. The campaigns will be closely monitored to ensure that these improvements are being made.
The LRF has so far granted over 2.5m to communications and awareness initiatives in London, including the Recycle for London campaign, over the last two years.
Chair of the Association of London Government, Sir Robin Wales, said: “It is vital that all Londoners are fully aware of the role they have to play, alongside London boroughs, in recycling the rubbish they produce. It is essential that we provide them with the proper facilities to do just that.”
The LRF, which was created to manage the capital's portion of DEFRA's Waste Minimisation and Recycling Fund has a total of around 25 million to allocate to waste recycling and composting scheme.
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