It comes after more than 1,000 tyres were dumped on land owned by the property management company during the past 12 months.
The Tyre Tagging scheme will mean all garages in Shropshire and the surrounding areas will be asked to ‘tag’ their tyres, so that when they are disposed of there is a trace of where they came from.
If the tyre is then found dumped, it can be traced back to the garage it originated from, meaning police will be able to find out how it was disposed of.
PC Phil Nock, rural business crime officer for Shropshire and West Mercia Police said: “Incidents of illegal dumping have increased significantly in the past eighteen months. We’ve been working alongside Lord Newport and the Bradford Estates team to get to the bottom of the issues affecting them and others in the area for some time now. We’re pleased to be at a point where we can announce our brand-new, game-changing scheme.”
“We hope this will put the responsibility back onto the garages and stop any underhand dealings going on. It’s a completely free scheme where we will provide garages with everything they need in order to mark their tyres so there’s no reason not to get involved.”
“For now this is very much a Shropshire scheme but we’re already having very positive conversations with other police forces across the country and I’m hoping that within time this will be standard practice nationwide.”
Around 55 million waste tyres are illegally disposed of annually, according to Government estimates.
Problems often occur when tyre dealers collect old tyres from garages with the promise they will be disposed of correctly.
Alexander Newport, managing director at Bradford Estates, added that he is “delighted” that the scheme will mean less chance of repeat offending in the area.
He continued: “It’s been a hugely frustrating 12 months dealing with fly tippers but I’m pleased that we’ve been able to assist West Mercia Police and that the scheme will be a possible solution to this enormous problem.”