The campaign employs a digital approach, featuring advertisements, collaborations with social media influencers, and an engagement event in Bristol which Hubbub hopes will boost consumer awareness and engagement.
Ecosurety’s sustainability and marketing manager, Steph Housty, commented: “At Ecosurety we are committed to accelerating the adoption of reuse solutions, as is an essential step away from single-use packaging waste and towards a more sustainable future. Whilst recycling remains important, reuse is where we can truly make a lasting impact, so we are delighted to partner with Hubbub and Bunzl on this campaign”.
Forgetfulness
Despite the prevalence of reusable items such as coffee cups, sports bottles, and takeaway containers, Hubbub states that people often forget these items when leaving their homes.
Gavin Ellis, Hubbub’s director and co-founder, commented: “We know that, even with the best intentions, it’s easy to forget your reusable bottle, cup or lunch box when leaving the house. With this campaign we want to highlight how reusables can be incorporated into our daily routines, just like remembering your phone, wallet or keys”.
Hubbub’s research indicates that while 69% of people own a reusable coffee cup, only 1 in 6 remember to use it every time they buy a hot drink. Moreover, 32% of people intend to use reusables but forget to bring them at least once a week.
James Pitcher, head of sustainability at Bunzl plc said: “We have been using our scale and unique position at the centre of the supply chain to work with our customers and suppliers to lead the industry towards a more sustainable approach to packaging. To move away from a linear mindset to a more circular one we need everyone to understand the benefits involved, which is why we’re delighted to have supported this work”.
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