Recycling robot kicks off nationwide schools tour

Britain's recycling minister Ben Bradshaw spreading the word today with Recycler the robot at St Leonard’s Primary School, Lambeth

Recycler, which has been the figurehead of schools campaigns by awareness group Waste Watch for 10 years, first joined the Recycle Now campaign in May last year.

On the new tour, the robot will catch the interest of children through a fun, interactive show teaching the reduce, re-use and recycle message.

With its trademark rapping, Recycler will offer hands-on tips to put waste minimisation and recycling into practice at home and at school.

WRAP communications director Gareth Lloyd explained: “Recycler is a great way of bringing recycling to life for a young audience in a memorable and interactive way. The shows reinforce the messages in the Recycle Now campaign by explaining the three Rs and encouraging children to recycle more things more often.”

Bradshaw
Minister Ben Bradshaw kicked off the new schools campaign today at St Leonard’s Primary School in Lambeth, London, where he was on hand to answer the children's questions.

He said: “These school children will be affected by climate change as they grow older and it is important that they understand the impact that today’s actions can have on tomorrow’s environment.

“This is a serious message, but Recycler is a great way of communicating the importance of the three Rs in a fun and engaging way, with simple messages that the children can also take home and share with their friends and family,” the local environment quality minister explained.

John Dyer, recycling officer at the London Borough of Lambeth added: “The pupils and teachers at St Leonard’s Primary School are very excited to be welcoming Recycler to the school. I am hoping that the children will be able to take some handy hints from the robot and get stuck in to recycling both at home and at school.”