KP introduces 25% recycled packaging across Tyrells sharing range

The new packaging will be available on Tyrrells sharing bags in its Lightly Sea Salted, Sea Salt & Cider Vinegar, Sweet Chilli and Red Pepper, and Mature Cheddar & Chive in 150g formats.

These packs will feature a green ‘on-pack flash’ to highlight the use of recycled plastic.

Beth Minch, marketing manager for Tyrrells at KP Snacks, said: “This new packaging innovation is a key milestone for the Tyrrells brand. We know our customers care about great taste and quality, but also the environment. Sustainability continues to influence purchase decisions and the new Tyrrells sharing bags will appeal to environmentally conscious consumers.”

‘Responsibility’

John Leslie, packaging technology manager at KP Snacks said: “As an industry leader, we understand we have a responsibility to drive change. We aim to support the use of recycled plastic in our packaging as it becomes available, facilitating the drive towards a circular economy and a more sustainable future.”

By introducing recycled content to our Tyrrells sharing bags, we are beginning to close the loop on packaging while reducing the need for virgin plastics. This latest packaging innovation forms part of a broader cross-brand strategy designed to minimise our environmental footprint.”

Targets

KP Snacks, as a signatory of the UK Plastics Pact, has set environmental targets to be achieved by 2025, including using minimal plastic packaging across its portfolio, ensuring recyclability of “over 90%” of its packaging, and supporting investments in recycling infrastructure through initiatives like the Flexible Plastics Fund.

Over the years, KP Snacks said it has eliminated 1,100 tonnes of plastic packaging across its product portfolio.

Beyond packaging reduction efforts, KP Snacks is also working on initiatives to simplify recycling for customers without compromising food quality and freshness standards.