He added: “While drunken pranksters often get the blame for this trolley shame, the recent fining of supermarket giant Tesco's – for allowing 30 of their own trolleys to end up dumped in the River Chelmer in Essex – demonstrates that everyone needs to act more responsibly if we are to end this trolley folly.” 
William Roache, (pictured) who plays Ken Barlow in Coronation Street, urged supermarkets to take greater care of their trolleys and to push a “bring it back” message to the public.
“This is an intensely annoying problem caused by lack of thought, laziness and high spirits,” said William. “And what winds me up even more, is that it is such an easy thing to solve. If you’re a shopper, return your trolley after you’ve used it. If you’re a supermarket take better care of what after all, is your property. And if you’re high-spirited – find something else to do that doesn’t damage the environment!”
Going for Green says it is currently the responsibility of local councils to collect stray trolleys from public land. Under powers outlined in the Environmental Protection Act, they can also collect trolleys from virtually anywhere and return them to supermarkets. Unfortunately, less than a quarter have actually taken up this scheme and in a legal loophole, supermarkets don’t have to take the trolley back – leaving the council the problem of getting rid of it!
So far NWM has been covered in the media including GMR radio in Manchester, ITN
Radio News, Sky Radio News, Radio 2 Steve Wright in The Afternoon and the
Morning Star.
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