Templates for promotional posters and adverts, press releases and photography are being made available free of charge to local authorities via the Aerofoil campaign website, which is run by aluminium industry packaging organisation Alupro.
The materials can be adapted by councils to include their specific campaign messages and logos. According to Alupro, local authorities are already planning to use them in press advertisements and as posters for people organising street parties on the day of the wedding.
An estimated two million people are planning to take to the streets to mark Prince William and Kate Middletons wedding on April 29.
And, Alupro is urging councils to use the day as an opportunity to remind householders about the full range of materials they can recycle.
Rick Hindley, the organisations executive director, said: The royal wedding celebrations are a great chance for local authorities to remind people of the range of materials that can be recycled at home.
Many local authorities are now collecting foil trays and/or aerosols along with food and drink cans at the kerbside, so its easier than ever to recycle these high value materials.
Campaign
The Aerofoil campaign was launched in September 2009, with the aim of encouraging councils to expand their kerbside recycling collections to include foil and aerosols alongside food and drink cans (see letsrecycle.com story).
In particular, it has targeted councils not collecting those materials whose collection contracts are up for renewal in the near future.
The campaign has stressed that, while foil trays and aerosols represent a smaller fraction of the metal waste stream than cans, they can be added to a kerbside collection at little additional cost.
Related links
The campaign, which is backed by major aluminium foil container manufacturers, aerosol manufacturers and steel packaging manufacturers, also launched a range of free-to-use communications materials for councils in May 2010 (see letsrecycle.com story).
Subscribe for free