The campaign looks to take tougher action against people illegally dumping waste in the borough at the start of last month.
This includes fines of £1,000 – with those who fail to pay facing court action.
Council leader Peter Mason said: “Fly-tipping damages our environment and our sense of community.
“We are committed to taking strong action against criminal wasters and our enforcement teams are working hard to investigate illegal dumping across the borough. Fly-tippers, you will be caught, and you will be fined.”
The council said that is taking a “zero-tolerance” approach to fly-tipping and is now handing out more fines than any other London borough.
Fines include for a fly-tip on Southall Common (pictured above) by a Feltham resident who paid someone to take away their waste without checking for a valid waste carrier’s licence.
The council has recorded 12,242 incidents of fly-tipping so far this year and spends around £3 million per year on clearing the associated waste.
Its waste and recycling services are run by Greener Ealing which has cleared 98% of all fly-tips within two working days.
Alongside the fines, the council has launched an awareness campaign “This is our home, not a tip” which aims to increase awareness of what fly-tipping is, the impacts it has on both the council and the community, and how we can work together to stop fly-tipping.
It is calling on residents to:
- Use the council’s rubbish and recycling service from home on the correct collection day.
- Use Greenford Road Reuse and Recycling Centre, or the council’s bulky waste collection service.
- Report fly-tipping through the Love Clean Streets app or the council’s website.
Councillor Paul Driscoll, the council’s cabinet member for climate action, said: “Our community takes pride in its streets and green spaces, and fly-tipping undermines that pride.
“We’re asking everyone to work together – every report helps us track down offenders and keep our borough clean.”
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