Greyparrot receives £381,000 investment from Amcor

As part of its ‘lift-off programme’ Amcor, the packaging solutions company, has purchased £381,000 worth of shares in Greyparrot,  the London-based waste analytics company.

Greyparrot's waste recognition system automates material composition analysis to monitor, audit and sort waste at scale

Greyparrot utilises AI computer vision systems in resource recovery facilities to effectively monitor and sort through substantial waste streams. These systems enable the company to process waste at a “large scale”.

By providing data to waste managers, producers, and regulators, Greyparrot aims to give its clients insights into enhanced sorting, improved recycling rates, and increased accountability across the waste value chain. The company’s technology is already adopted by companies representing 70% of the European waste management market, it said.

Mikela Druckman, co-founder and CEO of Greyparrot, added: “Data is vital in the effort to close the loop on circularity, from improving resource recovery to informing packaging design and regulation. By collaborating with Amcor, one of the most influential packaging producers, we are placing data at the centre of circular packaging decisions.”


Amcor works on developing and producing responsible packaging solutions for food, beverage, pharmaceutical, medical, home and personal-care, and other products. It works with leading companies around the world, to improve supply chains through a range of flexible and rigid packaging, specialty cartons, closures, and services.

The company is focused on making packaging that is increasingly lighter weight, recyclable and reusable, and made using an increasing amount of recycled content. In fiscal year 2022, Amcor generated £11.4 billion in annual sales from operations that span 220 locations in 43 countries.

Amcor’s vice president of corporate venturing and open innovation, Frank Lehmann, said: “We’re excited by Greyparrot’s technology to deliver valuable information on the life cycle of packaging and other waste and get a clearer understanding of the waste value chain and how we can improve.”


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