The Council said the expanded waste management team will help deliver a wide range of new measures including new vehicles, dedicated street washing services and a night-time rapid response unit.
As part of the strategy, 90 streets will now no longer have to present their waste in plastic bags, with compactors installed in two central locations to support the change.
A team of six new litter wardens – including a night patrol service – has also been appointed to strengthen enforcement, while a city-wide Litter Prevention and Awareness Campaign has been launched.
The Lord Mayor of Dublin Councillor Ray McAdam, speaking at the launch said: “Our cleaning teams work tirelessly every single day, but no city can stay spotless unless everyone takes responsibility.
“Today is about showing the scale of what’s being done and asking everyone to join in.
“The Council has expanded its resources and equipment to do more than ever before, but keeping Dublin clean is a shared responsibility, and we all need to play our part.”
Phase one: ‘Bin It’
With the city’s population continuing to grow, economic activity on the rise and more large-scale events being staged, the Council said waste management had become increasingly challenging, prompting the introduction of the new strategy in September 2024.
Phase one of the new Litter Prevention and Awareness Campaign, titled “Bin It”, highlights the efforts of the Council’s cleaning teams who work “around the clock” to maintain standards across the city.
The campaign will run across outdoor, digital and social media channels, with phase two due later this month.
Derek Kelly, Executive Manager, Environment and Transportation at Dublin City Council, added: “Our teams are on the ground every day of the year, keeping our streets clean. We’ve invested heavily in expanding cleaning operations and enforcement, and Dublin now has one of the highest densities of public bins in Europe.
“This campaign is about showing what’s being done and encouraging everyone to join us in making Dublin cleaner. Dublin can only stay clean if everyone plays their part.”
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