Over the two-week trial period customers choosing pineapple, melon, salad and lettuce offers can claim their free product on the same day or pick one up the following week.
Now we're giving customers the flexibility to take advantage of the great value offer by claiming their free product the following week instead
Lucy Nevillie-Rolfe, executive director, Tesco
The offers have been designed to prevent customers from wasting perishable items that they receive free in traditional 'Buy One Get One Free' offers.
Lucy Neville-Rolfe, Tesco executive director, said: “Customers really like our 'Buy One Get One Free' deals but feedback shows smaller households sometimes can't use the free product before its use by date. Now we're giving customers the flexibility to take advantage of the great value offer by claiming their free product the following week instead.”
Tesco chief executive Sir Terry Leahy announced in October last year that the supermarket was planning to replace traditional 'Buy One Get One Free' offers on all perishable goods with 'Buy One Get One Free Later' as part of measures aiming to reduce waste created by the store and help consumers reduce their own waste (see letsrecycle.com story).
Customers who choose products included in the offer will be issued with a voucher at the till. They can then redeem the voucher the following week.
Speaking at the launch, Sir Terry said: “Customers will be able to get that other salad or vegetable or yoghurt when they want it and when it will be used, not all together when it may – in the end – go to waste.”
Zero carbon
The move is part of a wider goal to turn Tesco into a zero carbon business by 2050 and increase low carbon choices for customers.
Ms Neville-Rolfe added: “Together we've already made great progress on reducing packaging waste, encouraging reuse carrier of bags and recycling. Last year Tesco pledged not to send any waste to landfill and customers tell us they want to do their bit too.”
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