Optimum announces new commercial director
Ayrshire based Optimum Eco Group has announced it has appointed Jim Brown as its commercial director.
Mr Brown has worked in the industry three decades having held the position of chair of the SWITCH (Scottish Waste Industry Training, Competency, Health & Safety) Forum among others.
Speaking about his new role, Mr Brown said: “I look forward to raising the profile of the Group and engaging with new colleagues, clients and partners to share the excellent story of the innovative solutions that Optimum Eco Group are providing to work within the Circular Economy for the reuse, repair and recycling of all types of electronic and electrical equipment”.
FCC launches Reuse campaign
FCC Environment has launched a re-use campaign in collaboration with Peterborough council and the Benjamin Foundation and support the charity by providing stock for its shops.
Operations manager for the Benjamin Foundation, Paul Sinclair, said: “The donations we receive from the Peterborough residents have enabled the Benjamin Foundation to support children and young adults with a range of projects in Norfolk and Suffolk for nearly four years, including one to one emotional wellbeing support in local schools helping young people on their path to independence.”
Flora launches ‘plastic-free’ paper tub in UK
Flora has announced it has launched the “world’s first plastic-free paper tub” in Sainsburys.
From 17 April, shoppers can buy Flora Plant products in plastic-free, recyclable tubs – in Sainsbury’s stores across the UK.
Ian Hepburn, marketing director, UK, Upfield, said: “Flora has been a staple of British kitchen cupboards for over six decades thanks to our commitment to constantly listen to our customers and evolve our products in tune with their demands.
“We know UK shoppers want products that have less climate impact but are unsure how to do this easily. We launched Flora Plant last year and now we’ve gone one step further by bringing world-first packaging innovation to UK supermarket shelves, helping shoppers to make simple sustainable swaps.”
Estée Lauder says its packaging is 71% recyclable by weight
Estée Lauder Companies (ELC) has announced that as of 2023, 71% of packaging by weight is now said to be recyclable, refillable, reusable, recycled or recoverable.
Nancy Mahon, chief sustainability officer, said: “We have an opportunity to take our packaging innovation to an even greater level by continuing to implement sustainability principles that allow us to create elegant solutions for our consumer while keeping the environment in mind.”
Aveda, a brand within ELC, uses paper-based, locally recyclable sachets for product samples. Production of these sachets is said to reduce water consumption by at least 36% and emits 37% fewer greenhouse gases compared to standard sachets.
“On our journey to drive sustainability in luxury packaging, it is crucial to understand the challenges we face in the industry and to create partnerships and collaborations with sustainability organisations, recyclers and suppliers that expand our knowledge about our packaging materials and formats,” said Rob Peterson, senior vice president, global R&D and supply chain.
He continued: “At ELC, we believe packaging enables new, agile and unique value propositions that can help advance sustainability solutions for our brands and for the personal care and cosmetics industries at large.”
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