Having signed as the League’s Official Sustainability Partner for the next three years, Biffa will support Men’s and Women’s teams receive support in developing their sustainability strategies and reducing waste and promoting reuse throughout clubs and venues.
The partnership will foster new community initiatives in the hopes of inspiring other businesses and the next generation to join the movement and learn how to be more sustainable and reduce waste.
British Basketball League chief executive officer, Aaron Radin, said: “We’re delighted to announce this milestone partnership between the British Basketball League and Biffaa as we work towards our shared vision for a more sustainable future.
“This partnership signifies more than just a collaboration; it’s a testament to our collective commitment to making a positive impact on the environment. I’m excited for our franchises and stakeholders to work together with the League and Biffa to deliver our ambitions.
“Together, we’ll leverage our strengths to drive meaningful change, empowering communities and leaving a lasting legacy of environmental stewardship and social responsibility.”
‘Cleaner, greener and leaner’
Maxine Mayhew, chief operating officer, collections and specialist services at Biffa, commented: “We are absolutely thrilled to announce this partnership with the British Basketball League, which is a huge platform to help change the way people think about waste.
“Tackling climate change is for everyone, and, by working with the League and clubs, we can educate and inspire young people through a sport they love to play their part in protecting the environment.
“We have many exciting plans to support the clubs and venues as well as the wider community, to help them be cleaner, greener and leaner when it comes to waste. We look forward to working with the British Basketball League, the clubs and their communities over the coming years in what is a game-changing partnership.”
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