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News in brief (11/02/2026)

News in brief, including: the launch of a national school campaign to boost WEEE recycling; FCC Environment’s EfW internship programme; CBAi’s marketing course for environmental services; and Zeus Group’s partnership with SuperValu Páirc Uí Chaoimh.


School campaign aims to recover ‘hidden’ electricals

Image credit – Waste Busters / Amit Lennon

Primary schools across the UK are being invited to take part in a new campaign aimed at increasing the recycling of small electrical items.

The Hidden Treasure Hunt, delivered by Wastebuster on behalf of the Recycle Your Electricals campaign, seeks to address the estimated 100,000 tonnes of electricals discarded annually.

Under the scheme, pupils and families can take unwanted items to Currys stores or designated drop-off points, earning points for their school.

Participating schools will receive educational resources, and those ranked highest on a national leaderboard by the end of the 2025/26 academic year will receive a share of £20,000 in technology vouchers.

Circular Economy Minister, Mary Creagh commented: “By finding the ‘hidden treasure’ in old electricals, primary school kids can ensure their devices have a second life, rather than costing the earth.

“I encourage everyone to get involved in this exciting campaign.”


FCC Environment launches Energy from Waste internship programme

FCC Environment has introduced a new internship scheme aimed at attracting engineering students to the Energy from Waste (EfW) sector.

The Future Leaders Internship Programme (FLIP) is a six-month placement designed for students studying industrial, electronic, electrical and related engineering disciplines.

Participants will be based at one of the company’s EfW facilities, where they will gain practical experience in energy recovery processes, plant operations and clean energy systems.

FCC said the initiative forms part of its wider strategy to develop technical expertise within the sector and support succession planning in operational roles.

The programme offers exposure to advanced thermal treatment technologies within an international operating environment, reflecting the growing role of EfW infrastructure in energy generation and residual waste management.


AI marketing course targets environmental services

Ceris Burns, CBAi

CBAi, an AI training and consultancy provider, has launched a marketing course tailored to the environmental services sector.

The AI Marketing Roadmap is a 10-module, on-demand programme designed to reflect the regulatory, compliance and tender-driven nature of environmental services marketing.

The course will aim to address concerns that generic AI training often overlooks the complexities of technical documentation, framework bids and long B2B sales cycles common in waste, recycling and resource management markets.

Modules cover AI foundations, prompt development and content strategy, alongside specific guidance on accelerating tender and proposal responses.

CBAi said the launch responds to the ongoing AI skills gap identified in recent industry research, which highlights lack of expertise as a key barrier to adoption.

Ceris Burns, Founder of CBAi, commented: “The barrier to AI adoption in our sectors isn’t the technology – tools like ChatGPT and Copilot are accessible and affordable.

“The barrier is knowledge. Marketing teams need practical, industry-relevant training that shows them exactly how to apply AI to their actual work, not generic theory.”


Packaging company Zeus Group partners with Cork Stadium

Image credit: Zeus Group

Zeus Group has entered a partnership with SuperValu Páirc Uí Chaoimh, home of Cork GAA, aimed at improving environmental performance across the stadium’s operations.

The collaboration will focus on a range of measures including the introduction of locally manufactured recyclable cup systems, upgraded hygiene products and enhanced waste management arrangements.

Brian O’Sullivan, Founder and Owner of Zeus Group, said: “This partnership with SuperValu Páirc Uí Chaoimh represents an important step in demonstrating how practical sustainability solutions can be successfully integrated into large scale sporting venues.”

Improved signage is also planned to encourage more effective waste segregation among supporters.

In addition, AI-enabled “Smart Bin” technology will be deployed to help reduce contamination rates and monitor disposal patterns.

Kevin O’Donovan, CEO of SuperValu Páirc Uí Chaoimh, added: “Partnering with Zeus Group allows us to implement innovative, effective solutions that support our environmental goals and reinforce Supervalu Páirc Uí Chaoimh’s role as a leading, future focused sporting venue.”

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