The pilot will take part in partnership with Tesco in a small number of stores from January 2022 with the results “helping to shape Kellogg’s future packaging plans”.
According to Kellogg’s, packaging technologists have worked to create a paper-based inner that can “survive” the process of filling and sealing millions of bags in boxes of cereal produced in its factory and transporting them to retailers.
This can be recycled at the kerbside.
Chris Silcock, Kellogg UK and Ireland managing director explained: “We know people want to do more to help the planet and that’s why we are working hard towards meeting our commitment of all Kellogg’s packaging being reusable, recyclable or compostable by the end of 2025. This important trial of fully paper cereal packaging ensures we have explored all our options.
“Ultimately, we would prefer plastic liners to be accepted in home recycling as our data tells us that they are better for the planet over the full life cycle of the packaging, but this trial ensures we have an alternative.”
The pilot is part of Kellogg’s Wellbeing Manifesto launched in May this year. The action plan is a decade-long commitment from the company to improve its packaging.
The company added that the results of this trial are “crucial” as it plans for fully recyclable cereal packaging “whether that’s plastic liners being recyclable at kerbside similar to countries like Ireland and Belgium, or the roll out of cereal packaging that is fully paper based”.
According to Kellogg’s, it is also important the cereal is kept fresh inside a paper liner as cereal has a 12-month shelf life.
Tesco grocery director, David Beardmore commented: “We are committed to working with our suppliers to remove, reduce, reuse and recycle packaging, particularly plastic.
“It’s great to see that Kellogg’s is trialling a paper cereal bag in our stores – our customers will be pleased that they can easily recycle the bag at home. We call on suppliers to test and roll out actions like this; using as little material as possible and making sure that necessary packaging is easy to recycle.”