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WRAP unveils business plan with industry focus

WRAP – the Waste and Resources Action Programme – today launched its business plan saying that British business should be aiming to achieve a 60% recycling rate from a current average rate of around 35%. And, the company confirmed that it will be looking to support a new manufacturing capacity which will deliver a 500,000 tonnes a year increase in newspaper recycling.

WRAP, backed by 40 million government funding, is a not-for-profit company which will also work in partnership with organisations involved in waste and resource use. Chairman Vic Cocker said: “It has taken about six months to produce and forms the basis that we will use to deploy the 40 million funding from government and other supporting bodies.”

Mr Cocker signalled that the commercial and industrial sector will be especially targeted by WRAP which was looking for a 50% rise in recycling in the sector.”

WRAP chief executive Jennie Price said that the first results of the organisation’s work should show by the end of the year. These are likely to include research, procurement and capital investment.

Asked whether WRAP’s proposed work in the glass sector was needed now that demand is strong for material for use in aggregates, WRAP chief executive Jennie Price there were two issues for glass. “One is that to have a healthy market we need diversity of end use. The second is to get competitive prices.”

She warned that the movement of cullet into aggregates market is being driven by packaging waste recovery notes and if the PRN system were to change, then potentially aggregate demand could disappear.

“The holy grail is to find a range of uses which are high value and high volume.”

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