WCRS rebrands as Zest Recycle

Essex-based waste management company Waste Cost Reduction Services Ltd (WCRS) has today (1 July) rebranded as Zest Recycle.

Zest Recycle says the rebrand is part of a “new strategic direction” for the business spearheaded by Tony McPartland, who joined the company as managing director in November 2020 (see letsrecycle.com story).

Tony McPartland joined Zest Recycle as managing director in November 2020

This new direction also saw the appointment of Roland Archer as the company’s sales director in May 2021 (see letsrecycle.com story).

Zest Recycle said the word ‘zest’ represented the company’s “freshness” in the marketplace, while the connecting dots which form part of the new logo embody sustainable partnership building, a “core element” of Zest Recycle’s service.

Mr McPartland said: “When joining the business, it was clear we needed to realign our branding and reinforce our position in the marketplace, so both our existing and potential clients could appreciate our unique collaborative approach to delivering sustainable recycling and waste management solutions.

“Starting fresh with Zest Recycle gives us an impetus for long term sustainable growth, and I look forward to the business thriving whilst ensuring we build sustainable partnerships with a strong focus on social value.”

Alongside the unveiling of the company’s new brand identity, Zest Recycle today launched a new website in a bid to make things easier for their customers.


With headquarters in Brentwood, Essex, Zest Recycle was formed in 1997 and acquired by the Windsor Integrated Services Group in 2008.

Zest Recycle says the connecting dots which form part of the new logo embody sustainable partnership building, a ‘core element’ of its service

Zest Recycle says it specialises in providing total waste management solutions to companies with multiple sites, multiple waste streams and more complex requirements across a range of different sectors. These sectors include manufacturing, logistics, food and hospitality, retail, events, property management and corporate offices.

In June, Mr McPartland was recognised as one of the rising stars of the waste industry when he was announced as a finalist in letsrecycle.com’s annual 35-under-35 awards (see letsrecycle.com story).


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