The WRAP-organised initiative will be taking place from the 21 to 27 September, with a number of “major donors” already signed up to support it.
These include Sainsbury’s, Ocado, Co-op, Britvic, Highland Spring, Unilever UK and Ireland, Lucozade Ribena Suntory and Danone.
Recycle Now – the communications campaign led by WRAP to boost household recycling – will be organising the week, and says it’s constantly reviewing the initiative regarding covid-19 and will “ensure that the theme and campaign creatives remain relevant”.
People can get involved by using #RecycleWeek on social media and posting content using the Recycle Week ‘Together – We Recycle’ theme.
‘Recognising sacrifices’
Craig Stephens, Recycle Now campaign manager, said: “People are recycling more than ever, and our nation’s commitment to recycling has continued even during the most challenging of years. Some local authorities are already claiming increases in tonnages during lockdown – with our increased reliance on online deliveries generating an increase in cardboard, for example. Our recycling and waste key workers have heroically carried on collecting while the world slowed down around them.”
“We want Recycle Week 2020 to recognise the sacrifices that key workers and citizens have made to keep recycling going and create positive change in the world around us. We’re thrilled that we can count on the support of several major partners to help us do this, and we’re working hard to get more on board.”
Recycle week 2019
Last year, Recycle Week was inspired by Extinction Rebellion’s protest and the activists of Greta Thunburg and Sir David Attenborough, with the heading ‘recycling. It’s in our hands’.
WRAP said that last year’s event reached 16 million people on digital channels and 91% of people who saw the campaign said they recycled more than in the previous year.
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