Under the partnership, the recycled PP pellets will be recovered from post-industrial food packaging waste for a new collection, designed ahead of Simpler Recycling reforms for household food waste.
The pellets have also been used to create other products, such as soap dispensers, washing-up bowls and toilet brushes.
The collaboration has produced two products which can be recycled at end of life:
- The SquishBin – a household container that compresses up to 20 litres of soft plastics into a compact five-litre unit
- The Food Waste Bin – a countertop or cupboard-mounted caddy intended to support the weekly food waste collections
Brian Walmsley, CEO and Founder of ReBorn Homewares, commented: “Our partnership with Biffa allows us to create products that are not only sustainable and stylish, but also directly aligned with the needs of households under Simpler Recycling.
“With almost 70 million homeware items thrown away in the UK every year, this is an important waste stream to address if we are to move towards a circular economy in earnest.”
Simpler Recycling
The partnership comes as local authorities and producers prepare for the introduction of Simpler Recycling reforms in 2026.
Amy Hooper, Head of Innovation at Biffa, added: “Simpler Recycling is a major milestone for household waste management in England.
“We’re proud to be supporting such progress, enabling the move towards a more resource-efficient and sustainable UK economy by supplying high-quality recycled polymers to innovative partners like ReBorn.”
The legislation came into force in March 2025, requiring businesses with over ten full-time employees to separate these materials.
From March 2026, the legislation will extend to local authorities in England and will also require them to provide the separate collection of dry recycling, food waste and residual waste.
Kerbside plastic film collections from workplaces and households will be introduced by 31 March 2027.
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