According to the council, it launched the campaign to improve its kerbside recycling rates and encourage households in the region to recycle their metal packaging, including food and drinks cans, aluminium wrapping foil and foil trays.
The programme, titled ‘MetalMatters’, uses targeted social media posts and digital messaging, school visits and community outreach programmes to educate the local community about the benefits of metal recycling.
The campaign, which began in June, will last six weeks.
‘Engage residents’
Matt Perry, Powys county council’s chief officer, said: “We know that the vast majority of people here in Powys are great at recycling, but together we can all make the effort to do more.
“MetalMatters allows us to engage with our residents and encourage them to think about their recycling habits and understand how best to correctly recycle their household metal packaging such as food and drink cans, foil trays, kitchen foil, empty aerosols and metal bottle tops and jar lids.
“When we consider that for every recycled aluminium can ,we save enough energy to run a TV for three hours, we can all make a huge difference by recycling as much of our waste as possible.”
‘Positive action’
Tom Giddings, executive director of Alupro, said: “For more than a decade, our MetalMatters programme has been educating the public about the benefits and importance of recycling metal packaging. We’re confident that the introduction of this campaign will help to drive an increase in recycling rates and households taking positive action across Powys.
“For us, the most important message is that metal is infinitely recyclable, meaning the quality and properties of the metal will be unchanged during the recycling process. Making a few small changes can add up to a big environmental impact.”
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