Ocado, Polytag, Co-Op and more call for digital DRS

Speaheaded by Polytag, the open letter includes signatures from organisations such as Ocado Retail, Co-Op, the DDRS Alliance and Ecosurety.

It calls for the removal of “return-to-retail” prescriptions which requires customers to store plastic bottles and cans at home to be returned visa a reverse vending machine (RVM) at a large retail store.

The letter argues that a DDRS would “set the UK’s DRS up for success” by allowing at home digital scanning alongside the return of physical containers.

Polytag and Ocado Retail ran a world-first DDRS trial in 2023 which saw over 20,000 rewards redeemed in 56 days.

Alice Rackley, CEO of Polytag, said: “At Polytag, we are backing a digital future for the UK’s Deposit Return Scheme.

“The introduction of a DRS is extremely welcome and will play a key part in the UK’s circular economy ambitions. However, without the flexibility for digital solutions, the scheme could make recycling harder, not easier, for consumers. A digital option would allow consumers to reclaim deposits conveniently from home, relieving pressure on retailers. Through innovation and digital integration, the government can implement a blended DRS that works for both businesses and consumers.

“We hope to be able to work with the government to improve environmental outcomes for all.”

Laura Fernandez, senior packaging and sustainability manager at Ocado Retail, added: “Ocado Retail and Polytag have already clearly demonstrated that shoppers have an appetite for a digital deposit return scheme; we fully support the need for a modern, flexible scheme that embraces digital innovation. A digital option is a convenient and a necessary step toward creating a recycling system that really works. This approach would empower consumers, reduce operational strain on retailers, and accelerate progress toward the UK’s circular economy goals.”

“A successful Deposit Return Scheme needs to be future-proofed, and digital integration is key to achieving that,” concluded Ecosurety CEO Will Ghali.

“By enabling consumers to scan and recycle from home, we can improve participation rates, reduce logistical challenges, and ensure the system delivers on its purpose: increasing the recycling rates of beverage containers. Polytag’s vision for a blended DRS is exactly what the UK needs to balance practicality with ambition.”