At the same time Nespresso released results of a survey it carried out which 42% of the public found recycling confusing.
The new scheme was announced as part of a Recycle Week initiative and extends the ability of consumers to be able to send the aluminium and other material capsules for recycling. Currently there is no extended producer responsibility requirement on coffee capsules but as with disposal coffee cups, there have been concerns that the products should have an EPR system imposed on them.
Options
Customers of the Nespresso brand now have two more options to recycle the used coffee capsules, the first is to arrange a free doorstop collection from their local postal delivery person using Royal Mails returns service. Alternatively, customers can drop the coffee capsules off at a Royal Mail drop-off location.
Anna Lundstrom, CEO, Nespresso UK & ROI said: “Nespresso’s official partnership with Royal Mail brings recycling to the heart of the community, no matter where you live in the UK. Royal Mail is not only an iconic British institution, it also is recognised as having the lowest emissions per parcel as their ‘feet on the street’ posties walk up to a billion steps a day. Recycling needs to be convenient, simple, and sustainable – and our partnership with Royal Mail is central to achieving that vision.”
‘Easy and effective’
Despite 91% of Brits claiming they often recycle, 42% of respondents said they find recycling confusing
The company hopes that the initiative will increase nationwide access to “easy and effective recycling methods” after research commissioned by Nespresso to mark Recycle Week. The research findings, said Nespresso, demonstrate just how important it is for recycling to be simple and convenient: despite 91% of Brits claiming they often recycle, 42% of respondents said they find recycling confusing and 32% said they found it difficult.
Convenient
Nick Landon, chief commercial officer at Royal Mail said: “We’re really pleased to be working with Nespresso to support their coffee capsule recycling. Everyone knows when their postie delivers so it’s convenient to arrange for them to collect at the same time. If customers aren’t going to be in, Royal Mail can also collect from a safe place. To make it even more convenient, if customers don’t have a printer our posties can print and bring the label to the doorstep.
“And if Nespresso customers don’t want to arrange a collection, they can drop their capsules off at one of our 14,000+ Royal Mail locations. This is part of our commitment to continuously make our services more convenient as we re-invent the way we deliver to and collect from our customers.”
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