Name change for annual national recycling week campaign

Preparations are already underway for the week-long series of events, with organisers making campaign materials available for local authorities on the Recycle Now website earlier this month.

Last year's campaign was fronted by sports presenter Gabby Logan

The inaugural Recycle Now Week is to use the theme “Transform Something Today” as a call to action, with activities particularly focussing on encouraging the public to think about what recycled materials can be turned into.

Councils have already been informed of the name-change from “The Big Recycle”, as the annual campaign was known since its formation in 2004.

A campaign spokesman explained that the decision to change its name was made to take advantage of the high profile of WRAP's national recycling campaign, Recycle Now.

“Most of the reporting of the campaign talked about it being part of the national recycling campaign for England, so the name of it has been changed to take account of that,” he said.

“Action-packed”
Organisers are promising an “action-packed week of fun events” this year, once again featuring a celebrity figurehead to attract interest to the various recycling-themed activities taking place around the country.

Each day of this year's campaign will highlight a different recyclable material – plastic, metals, glass, paper and organic garden waste.

Last year's football-themed campaign took place as the World Cup kicked off, with sports presenter Gabby Logan fronting the campaign.

Last year saw materials reprocessing organisations British Glass, Corus, Novelis, PaperChain and Recoup backing the campaign, and Mr Bennett said this year's activities would also be supported by the materials organisations.