The project is spearheaded by the group’s ReFactory arm and will extend across four Sri Lankan provinces – the North West, North Central, Uva and Eastern regions.
The initiative will see cotton grown in the country for the first time since the 1970s in an effort to support local artisans and communities.
The initiative aims to ensure fair employment and compensation are provided at every point of the process.
Steve Carrie, group director at MYGroup, said: “As the seeds are planted – both literally and figuratively – on our Sri Lanka project, MYGroup is forging a new path for planet-friendly textiles production that supports skilled artisans, particularly women, working in traditional local labour settings, while preserving the rich cultural heritage of this wonderful country.
“Together with our drive to rid the country’s beaches of waste plastic, we hope to create long-term, positive change in communities and natural ecosystems, while creating products with a story – unlocking new commercial opportunities in markets where authenticity, sustainability and social impact drive consumer choice.”
The project is in partnership with non-profit textiles sustainability consultancy Fibershed, which has a Sri Lankan arm.
Thilina Premjayanth, founder of Fibershed Sri Lanka, said: “We at Fibershed Sri Lanka warmly welcome international brands to collaborate with us in revitalising the nation’s textile and fashion heritage. Our partnership with MYGroup exemplifies our commitment to a broad spectrum of innovative projects that prioritise climate-beneficial regenerative agriculture, sustainable practices and community empowerment. Together, we aim to create a global benchmark for ethical, eco-friendly production, while supporting local artisans and preserving Sri Lanka’s rich cultural legacy.”
Ms Neranjala Karunaratne, regional director at the department of industrial development for the Local Government Authority in the North Western Province in Sri Lanka, added: “This collaboration between MYGroup and Fibershed Sri Lanka is a shining example of how global partnerships can drive prosperity for our nation. By combining innovative projects like climate-beneficial regenerative agriculture and handloom with the empowerment of local artisans, notably women, not only does this initiative preserve Sri Lanka’s rich cultural heritage but also revitalises our industries.
“These efforts will contribute to sustainable economic growth, enhance the livelihoods of our communities and position Sri Lanka as a leader in ethical and eco-friendly production on the global stage.”
The project is part of MYGroup’s commitment to environmental action NGO WRAP’s Textiles 2030 initiative.
Running in parallel with the textiles project, MYGroup will run a materials recycling hub looking to tackle ocean plastic pollution along Sri Lankan’s coastlines.
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