Material Focus said that the hologram of the cat will “playfully leap out at commuters with his tail twitching and eyes swirling, giving commuters no other option that to be hypnotised into recycling their electricals”.
Recycle Your Electricals’ mascot will be three metres big, with the holographic technology provided by HyperGram.
HypnoCat can be found underneath the big train time information board until 24 August 2024.
Scott Butler, executive director of Material Focus, said: “HypnoCat is out and about and larger than ever before!
“Using incredible hologram technology in this unique visual way, we hope he will ‘pawsuade’ many more people to take action and join us in our recycling efforts in the run up to International E-Waste Day.”
International E-Waste Day
The hologram comes ahead of International E-Waste Day (14 October 2024), with Material Focus homing in on the millions of unused cables lying in homes across the country.
Cables contain at least 20% copper which is a critical material that is lost forever when cables and other electricals are thrown away.
Butler added: “Almost all of us have those old, forgotten cables stashed away at home – I have a box under my bed of cables I’ve been holding onto ‘just in case’ but haven’t actually used in months or are broken. But by recycling them or donating those that still work, we can repurpose or reclaim that valuable copper currently going to waste. The Great Cable Challenge is a simple way for everyone to make a big, collective difference – by recycling at least one cable. Most people will be surprised at just how easy it is to do.”
Material Focus has created a campaign toolkit to enable local authorities, retailers, schools and community projects across the UK to take part in the challenge and help inspire people to recycle their old cables and other small electricals.
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