The not-for-profit sent 62 ambassadors to attend a variety of events, including Download Festival, the Red Bull Soapbox Race, Stendhal Festival, 2000trees, and Latitude Festival.
The ambassadors collected drink cans using methods such as recycling backpacks, cage installations and festival-themed “voting bins”.
To further engage festival goers, the ambassadors offered rewards for recycling drink cans at Download Festival, Latitude Festival and Electric Picnic, giving festival goers the opportunity to exchange sacks of empty cans for festival-branded t-shirts or keyrings made from recycled aluminium.
Every Can Counts also conducted a survey throughout the festivals which showed that festival goers felt they would recycling more when away from home if there were more recycling points. Beaches and green spaces, streets, and shopping centres were named the top locations where people feel more drink can recycling points are needed.
Chris Latham-Warde, programme manager at Every Can Counts, said: “It’s been a fantastic summer working with major festivals and event organisers across the UK and Ireland, as well as our drink brand partners, to raise awareness about the importance of recycling.
“Thanks to the enthusiasm of festival goers and our dedicated team of ambassadors, we’ve not only recycled over 100,000 cans across the UK, but also hopefully inspired thousands to make recycling a part of their daily lives.
“Every can that is recycled can be back on the shelf in 60 days and if we work together, we can all enjoy greener festivals while getting closer to our goal of a 100% drink can recycling rate.”
Every Can Counts is also proud to announce that they placed third at this year’s Red Bull Soapbox Race in London, beating 55 other teams with their aptly named Chitty Chitty Can Can cart.
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