The company made the announcement at an event held at Everyman cinema in Leeds, showing a film illustrating the project development “from concept to realisation”.
The film showed the collected post-consumer plastic combined with shredded plastic from broken wheelie bins and blended to create brand-coloured wheeled bins.
Initiative
The project, led by Abigail Johnson, was originally developed by one of Beauparc’s UK businesses, Mountain Recycling in a bid to combat the need for virgin material to produce their orange branded wheeled bins. However, the group said that it invested into better separation of post-consumer plastic, which delivers re-processed, recycled material. The initiative is now being rolled out to other businesses within the group.
Ms Johnson explained that having had to use 100% virgin material to produce their orange bins “has been a real conflict for the group’s sustainability values and for her personally”.
Describing the initiative, she added: “The technologies we have in place at our processing facilities are advanced and multi-layered which means that we are really pushing the boundaries of recycling capabilities and what we contribute towards the circular economy.”
Beauparc CEO, Brian McCabe, commented: “The team has worked hard to deliver this initiative which will benefit our customers and their carbon journey but more importantly, will work towards the industry demanding change and stop the use of virgin plastic material in wheeled bins.”
‘Upcycling’
Also speaking at the event was Steve Eminton, editor of letsrecycle.com. Mr Eminton outlined that “what has been achieved with this project is akin to upcycling”.
“Beauparc has demonstrated a history of taking a source material and finding a use for it. Customers can now demonstrate that they are using recycled materials in their waste services,” he added.
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