Over £70,000 has been secured via WRAP’s ‘Increasing Communications through Local Authorities’ fund – and a further £40,000 from private sector organisations.
The WRAP money will be used to support communications to over 300,000 households in Dartford, Gravesham, Sevenoaks, Thanet, and Tonbridge and Malling.
Elsewhere, funding received via the private sector will be used in Ashford, Canterbury, Dover, Maidstone, Shepway and Tunbridge Wells.
The bulk of the funding will be used to encourage householders to recycle more plastics and metal packaging between now and March 2016.
Social media, vehicle liveries, display materials, website banners and other channels will be used to get messages across based on WRAP’s newly refreshed ‘Recycle Now’ branding.
Linda Crichton, head of resource management at WRAP, said: “WRAP is supporting the Kent Resource Partnership as part of our ‘Increasing communications through local authorities fund’ which we announced earlier this year.
“We’re pleased to be working with the KRP to raise awareness of the recycling campaign and to help residents understand more about recycling and their local kerbside collection.”
The revamped communication campaigns has meanwhile received backing from a number of private sector organisations.
MetalMatters
MetalMatters, an Alupro-run campaign which extols the benefits of household metal recycling, is committing £30,000 to a second wave of communications across Kent in February and March this year.
The Kent Resource Partnership will be the first in the UK to receive the second campaign, following its partnership with MetalMatters in 2012.
Rick Hindley, Alupro chief executive, said: “We are looking forward to assessing the impact of running a second MetalMatters campaign across an area, and are using this opportunity to refresh some of the Metal Matters campaign materials.
“We are confident our work in Kent will be as successful as the 2012 programme where an increase in metals recycling of 9% for the whole of the county was recorded and campaign costs were recovered within five months.”
M&S
Marks & Spencer plc is committing £10,000 towards the production and delivery of the leaflets on plastics recycling this month – with each carrying an M&S logo and a message encouraging residents to use the councils’ recycling services.
Welcoming all three funding commitments, councillor Rory Love, Partnership chairman, added: “The Kent Resource Partnership values highly our relationship with WRAP, and we are delighted to be supported financially by Marks and Spencer plc and Alupro. This is possible only because of the KRP’s track record of solid project delivery and our achievement of results. This investment of over £110k in communicating with Kent householders will help make a positive impact on the environment.”
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