The iconic recycling communications campaign was re-launched during Recycle Week 2015 in June (see letsrecycle.com story) – the first time it had been overhauled since its launch in 2004 – with a focus on increasing the capture from areas in households other than the kitchen.
Material features the slogan ‘Good to Know’ – which is aimed at reinforcing positive behaviour and strengthening residents’ desire to recycle by highlighting some of the benefits of increasing recycling.
Speaking to letsrecycle.com, Mr Gover said that the re-launch of the campaign had been a ‘huge success’ with new promotional materials having been downloaded around 1,200 times since becoming available.
He also highlighted the success of the campaign on social media during recycle week including a free-to-view animation, available on the Recycle Now YouTube channel which has been viewed thousands of times online, and has been displayed on big screens in public areas across the country.
The campaign will also include a quarterly ‘material focus’ with a particular emphasis on different recyclable items. From September the campaign will turns its attention to plastic packaging, with a subsequent campaign on paper and card from December and glass and cans from March.
For the full interview, click on the video displayed above.
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