Mr Nichols, who has worked for WRAP since 2004, will be responsible for overseeing and developing WRAPs programme in Wales including the 14 million Accelerating Reprocessing Infrastructure Development project launched in November – and managing its relationship with the Welsh Government.
He succeeds Beth Winkley in the role, who stepped down to pursue other interests at the end of March this year.
Mr Nichols served as the organisations head of business and markets. His previous experience includes head of business and markets at WRAP, plus senior roles at the Royal Mail, the RAC and Severn Trent Water.
He has also worked as an interim manager working with high profile multinationals, and holds an MBA from Warwick Business School and an MSc in Environmental Engineering from the University of Newcastle.
‘Privilege’
Mr Nichols said: WRAP Cymru has gone from strength to strength in recent years, and its a privilege to have the opportunity to contribute to its continued success. I look forward to working with our stakeholders to help Wales reap the benefits of the circular economy.
He added: From my experience as Head of Business and Markets for WRAP, I know that businesses of all sizes and from a range of sectors can benefit from preventing waste, recycling more or using recycled materials in their products. There are some fantastic Welsh success stories out there, and Im eager to work with others to help create even more.
WRAP Cymru, which established its first office in September 2008, recently moved to new premises in Carlyle House on Catehdral Road, Cardiff, and appointment two trainers to provide Love Food Hate Waste workshops for businesses, community groups, and other organisations.
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It is also in the process of recruiting a further four new members of staff to help deliver the Welsh Governments Collaborative Change Programme of support for local authorities.
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