WRAP calls for new Waste Minimisation Innovation Fund bids

Originally the funding was launched in November 2004 and has so far awarded 4.2 million over 28 projects – involving a number of major names including Argos, Heinz and Marks & Spencer.

” We are keen to encourage applications from project teams which include manufacturers, packaging suppliers, designers, as well as brands and retailers “
– Mike Robey, WRAP
The funding has been set aside to encourage innovative packaging initiatives that reduce household waste. Applications are open to any organisation with an innovative idea that they believe will help minimise packaging or food waste from homes.

Suggested schemes must involve a retailer or a major brand, in order to maximise the chances that a successful innovation is widely adopted.

But the organisation has previously said that it is prepared to take risks on schemes that are not necessarily guaranteed to be a success. The idea of the fund is to trial projects that other people are not willing to take risks on in order to get the most innovative ideas possible, WRAP has said.

Applications are open until March 31 for expressions of interest on food waste projects and April 20 for packaging innovation tenders.

Mike Robey, WRAP's innovation fund manager, said: “We are keen to encourage applications from project teams which include manufacturers, packaging suppliers, designers, as well as brands and retailers.”

Success story

WRAP estimated that over half a million tonnes of domestic waste would be prevented every year if all the research proves to be successful, and the findings are taken up across the retail sector.

One scheme so far deemed a success has involved trialling lightweight glass bottles at Coors Brewers. David Wiggins, head of packaging development and graphics at the Brewers has been pleased with the company's involvement.

“We have found working as part of the project a rewarding experience, and expect to do further light-weighting, based on the project, early in 2006. Coors Brewers have already reduced household waste by 4,500 tonnes a year by reducing the weight of the 300ml Grolsch bottle as part of &#39C;ontainer Lite,' supported by WRAP,” said Mr Wiggins.