WRAP and retailers target household food waste

The 36 signatories, including ASDA, Sainsbury's, Tesco and Coca Cola, will work alongside the Waste and Resources Action Programme (WRAP), the government and industry partners to develop and implement action plans for the categories of food that have been identified as the highest sources of household food waste.

By focussing on the categories – fresh fruit and vegetables, bakery products, dairy, meat and fish products – WRAP hopes that, by next year, the amount of domestic food waste thrown away will have been cut from a 2008 baseline of 6.7 million tonnes to 6.545 million tonnes.

The work, which will be delivered under the banner of WRAP's 'Love Food Hate Waste' campaign, will look at how areas such as labelling, pack size range, storage advice and packaging that has been designed to keep food fresher for longer can help to prevent household food waste.

It aims to build on initiatives that retailers and brand owners such as Marks & Spencer, Waitrose and Warburtons have already introduced in a bid to reduce food waste in the home.

Pledge