Waste Awareness Wales (WAW) launches its national Junk Mail Campaign today, offering a range of “No Junk Mail” resources, including a leaflet detailing simple steps on how to prevent it. The leaflet includes a tear-off postcard to allow householders to deregister their details from advertising mailing lists.
 Welsh environment minister Carwyn Jones with Waste Awareness Wales development officer Gwenan Davies launching the junk mail campaign |
Included in the leaflet is a tear-off postcard allowing people to deregister their details from advertising mailing lists. WAW will also liaise with the Mailing Preference Service to monitor the number of people who contact the service wanting to deregister their details.
Eighteen of Wales' 22 councils have signed up to the initiative and will be organising their own, locally-targeted campaigns.
Welsh environment minister Carwyn Jones said: “The campaign is a great opportunity for the whole of Wales to prevent unwanted junk mail from being unnecessarily distributed. It is a huge waste of resources and adds to the unnecessary consumption of resources and local authorities waste management problems.”
It is thought that up to 4% of the 1.5 million tonnes of household waste produced in Wales each year is made up of junk mail – this equates to about 60,000 tonnes of material.
Brian Mayne co-ordinator of Waste Awareness Wales said: “Junk Mail is a real nuisance and a waste of resources in recognition of this Waste Awareness Wales have produced a range of ‘No Junk Mail’ resources – these are being made available free to each Welsh Authority to allow them to run their own locally targeted campaigns.”
WAW has introduced a new page to website dedicated to junk mail. It can be viewed at www.wasteawarenesswales.org.uk.
Register for free to comment