According to the waste management company, making cosmetic packaging with recycled plastic can avoid between 50% to 70% of CO2 emissions compared to standard production.
As part of the new partnership, Veolia will supply the cosmetics company with plastic processed from recycled consumer packaging, from bottles in particular.
Veolia said that it collects the packaging “specifically to ensure the purity of the material and require specific processing tools”.
According to the company, this process developed makes it possible to obtain a quality equivalent to that of virgin plastic.
Plastic packaging tax
The partnership comes ahead of the plastic packaging tax, due to be implemented in April 2022.
The tax aims to provide a clear economic incentive for businesses to use recycled plastic material in plastic packaging.
Certifications
To guarantee “maximum health and safety for consumers” Veolia claims that the recycled plastic used to produce new cosmetic packaging, complies with food industry requirements and is subject to “very demanding certifications”.
And, in order to meet international certifications, Veolia said it adopted an innovative pelletisation technology based on a system for the elimination of organic compounds to obtain high-quality plastic, currently in demand worldwide.
‘Delighted’
Johann Bonnet, vice-president of business development and strategic accounts at Veolia said: “As a global champion of ecological transformation, Veolia is committed to reducing plastic waste and to promoting industrial ecology. We are delighted to support L’Oréal in achieving its sustainable development objectives, by providing our know-how in resource recovery and recycling.
“Our ambition is to be a privileged partner for all international brands wishing to develop sustainable packaging processes using recycled plastic all over the world in order to meet the major environmental challenges that face us all. ”
‘Ambitions’
Jacques Playe, packaging and development director of L’Oréal added: ” We are pleased to enter into this partnership with Veolia for the supplying of very high-quality recycled plastic dedicated to cosmetic packaging, because we share the same ambitions and values in terms of sustainable development. This will contribute to our sustainable development programme
“We are convinced that we will succeed in promoting the circular economy if we join forces with expert partners to attain common objectives. This approach can be referred to as working in an extended ecosystem.”
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