Taking place last week (7 February) ‘WEEE Love Robots’ coincided with the relaunch of the popular TV programme ‘Robot Wars’, which is returning to screens after more than ten years away.
The event included an exhibition of community and environmental initiatives of WEEE recycling and four shows where residents could choose to watch specially-designed fighting robots in battle against one another in a series of exciting bouts.
WEEE Love Robots also tied in with the upgrade of West Cheshire and Chester council‘s WEEE recycling, reuse and repair facilities at civic amenity sites. The council recently installed new signage to help guide residents and promoted their sites through local radio campaigns and competitions.
‘Important’
Duncan Simpson, Valpak’s Director of Marketing, said: “Most visitors to the ‘WEEE Love Robots’ event will have stopped off at a stand to learn about the importance of reuse and recycling, alongside many other good causes. I understand that nearly 800 people visited and I am sure they will tell their friends and families about the event and the purpose of the day”.
He added: “It has been a fantastic event and we are delighted that so many individuals and families showed up on what was a snowy, wet Sunday. It has been a great climax to a series of pieces of work that have helped to increase the amount of material that has been collected for reuse and recycling across the county. I am really pleased to report that 10% of that material will be made available to reuse schemes.”
Community
Liz Ellis, the council’s recycling awareness officer, said: “We have put a lot of work and effort into this campaign and today’s event is a highpoint of our activity. Everyone who came today has had the opportunity to find out more about the local recycling facilities that are available to them for unwanted electrical and electronic items and to learn how they can do their bit to help.
“They will hopefully understand how beneficial recycling these items is to the local area and community, and I am sure that they will have had an entertaining and fun day.”
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