The campaign will feature on billboards, full building wraps, buses and bus stop, as well as in local newspapers and broadcasting.
Using the slogan 'D;on't Let it All go to Waste – Recycle', it will spell out that 60% of the 800,000 tonnes of waste discarded annually by households could be recycled.
Merseyside recycles 11% of its waste, but must increase this to 12% by April and to 22% by Spring 2005 to meet its targets.
“If we don’t hit [targets] we will all be hit in the pocket when landfill costs increase dramatically,” MWDA director Carl Beer warned.
The Councils involved are Knowsley, Liverpool, St Helen's, Sefton and Wirral.
St Helens is backing the campaign with a week of street performances and events to boost public awareness starting on March 3.
Theatre groups, professional graffiti artists and origami experts will entertain the public.
A 'magic forest' installation in the town's main square will serve as a warning of the potential environment effects of a failure to curb waste.
St Helens' recycling rates is below 10% and the council must double this by 2006 to meet its target, deputy leader John Fletcher said.
It has secured an 80,000 grant from the DEFRA to increase the number of homes with 55 litres recycling boxes from 60,000 to 75,000.
A further 13,000 homes are to get microchipped wheeled bins for green waste.
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